What Does A Business Coach Do?


A business coach is someone who helps you grow and develop your business. They will help you identify your goals, create a plan to achieve them, and provide support and accountability along the way.

A business coach can be an invaluable asset to any business owner, whether as a new small business or has been in business for many years. They can help you overcome challenges, stay on track, and reach your full potential.

Business coaching supports successful entrepreneurs in achieving greater success by making better business decisions.

Why hire a business coach?

For many small business owners, your own business can become lonely. Unless there’s an accountability partner for their work many business people will struggle to achieve the progress and success their efforts deserve.

A Business Coach has real-world strategies & programs that work to develop entrepreneurs, their employees, and their profits. They do this by working with you to create and implement action plans that give you the confidence to move forward and achieve great results.

Never forget that you started your business to create an ideal life for yourself, your team and the market you serve.

Investing in business coaching is a fundamental component of business growth that enables the owner to gain the freedom they and their families dreamed of when creating the business.

What makes a successful business coach?

  • They have a wealth of experience and knowledge to share.
  • They are passionate about helping others succeed.
  • They possess excellent communication and listening skills.
  • They are able to provide unbiased feedback and perspective.
  • They are supportive but also challenge you to push yourself outside of your comfort zone.
  • They hold you accountable to reach your goals.
  • They celebrate your successes with you.
  • They are committed to your growth and development long-term.
  • They are continuously learning and growing themselves so they can better serve their clients.
  • They make business coaching an enjoyable experience!

What separates a good business coach from a bad one?

The difference between a good business coach and a bad one often comes down to two things: results and relationships.

A good business coach gets results by helping their clients achieve their desired outcomes. They do this by first taking the time to understand their client’s goals, values, and needs. They then create customized programs to help their clients reach those goals. Finally, they provide support and accountability along the way to help ensure success.

A good business coach knows what works, and supports the business owner’s growth in areas including:

  • Marketing
  • Sales
  • Hiring
  • Team Building
  • Communications
  • Wealth Creation

A good coach is neither a Consultant, Therapist or Life Coach. They will help you get clear about what you want in your business and teach you the right proven approach to enable you to be successful.

A bad business coach, on the other hand, does not produce results. They may have a few good ideas, but they lack the experience and knowledge to really help their clients achieve their desired outcomes. This is often due to the fact that they don’t take the time to understand their clients’ goals, values, and needs. Instead, they try to fit their clients into a one-size-fits-all program or cookie-cutter approach. This can lead to frustration and disappointment for both the coach and the client. A bad business coach is someone who:

  • Tries to sell you products or services
  • Is more interested in making money than helping you grow your business
  • Lacks experience and expertise
  • Does not invest the time needed to get to know you and your business
  • Does not provide customized support
  • Is not committed to your long-term success
  • Does not hold you accountable.

Bad business coaches also often have poor relationships with their clients. They may be disrespectful, dismissive, or even abusive. They often lack empathy and compassion, making it difficult for them to build trust and rapport. As a result, their clients may not feel comfortable confiding in them or sharing their most intimate thoughts and feelings.

Are business coaches worth the money?

A business coach can provide valuable knowledge in a business situation. Choosing the Right Business Coach is a shrewd investment, providing a value and a return far greater than the cost of their services.

Conversely, a business coach is not worth the money if the person being coached is not willing to make the changes that are being recommended. A good business coach will always emphasize that change must come from within the person being coached for any real and lasting success to occur

What are the benefits of having a business coach?

There are many benefits of having a business coach, including:

  • Increased clarity on your goals and how to achieve them
  • Improved communication and interpersonal skills
  • Greater confidence in your ability to lead and succeed
  • A sounding board for new ideas and perspectives on challenging situations
  • Increased accountability and motivation to reach your goals
  • A safe environment to take risks and experiment with new ideas
  • An objective perspective on your business and your blind spots
  • Support during difficult times or transitions
  • Encouragement and positive reinforcement
  • And much more!

How to choose a business coach.

1. Make sure you find a coach who is a good fit for you and your business. It’s important that you feel comfortable with them and that they understand your goals.

2. Be prepared to invest time and money in your coaching relationship. A good coach will be worth the investment, but you need to be committed to the process.

3. Be open to feedback and willing to make changes. A business coach will give you honest feedback and help you identify areas for improvement. You need to be willing to listen and make changes if necessary.

4. Have realistic expectations. Don’t expect miracles overnight – coaching is a process that takes time and effort. But if you’re committed to making improvements, a business coach can help you achieve your goals.

Joel Zimelstern

Joel Zimelstern

I use my leadership skills to empower others and help clear the way for them to become the best version of themselves, and in doing so, I create opportunities for growth and fulfilment.