Leadership

Automation and Machine Learning: Make Responsible Business Choices

By April 5, 2023 September 6th, 2026 No Comments

Before asking what you can automate, ask what should improve for the people using or affected by the process. A faster task is not necessarily a better service if errors, confusion or extra work appear elsewhere.

My starting point for business leaders is a short decision brief: the problem, the proposed change, the people affected and the conditions under which you would stop. Responsible adoption should be part of the decision, not a statement added after the tool is bought.

Describe the task before choosing the technology

Automation is a broad term. A fixed rule that routes an enquiry is different from a model that predicts a category or generates an answer. Ask the supplier to explain what the system does, what it relies on and where it can fail in your actual workflow.

Compare the proposal with simpler alternatives. Clearer ownership, fewer unnecessary steps or better training may address the problem without introducing another system.

Look beyond the promised time saving

Consider who benefits and who carries the new burden. Will staff have to check every output? Can customers reach a person when the process fails? Does a faster response create more corrections later?

Include setup, review, maintenance, training and exception handling in the evaluation. Avoid promising that a tool will protect every job or produce a particular saving before you have evidence from the work.

Give responsibility to a person

The NIST AI Risk Management Framework is a voluntary resource for considering trustworthiness and risks across the design, use and evaluation of AI systems. It is a useful reference, not a certification of your proposed tool or a substitute for local legal advice.

For your own project, make these questions concrete:

  • Who approves the use case and its limits?
  • Who checks errors and responds to complaints?
  • Who can suspend the system and restore the previous process?
  • What changes from the supplier would require another review?
  • Who is accountable for decisions made with its output?

“A human is involved” is not enough if that person has neither time nor authority to challenge the output.

Involve staff and protect customer choice

Ask the people doing the work to identify exceptions before launch. Discuss changes in responsibilities openly and plan any training needed. Do not present an uncertain redesign as a settled benefit for everyone.

Make automated interactions understandable and provide a workable route to human help. For an example focused on customer enquiries, see planning AI at the front desk.

Review information and impact before a live trial

Start testing with fictional or appropriately prepared data. Before using real customer or employee information, have the relevant privacy, security and technical specialists assess the proposal. Clarify access, retention, supplier use of information and incident handling.

Do not use a convenient pilot to bypass the review needed for sensitive or consequential decisions. A tool that sorts routine enquiries raises different questions from one that influences employment, credit or access to essential services.

A hypothetical low-risk pilot

Imagine a team testing a tool that suggests categories for routine enquiries. During the initial trial, a staff member checks each suggestion; it does not send answers, refuse service or make commitments.

The team records incorrect categories, missed urgent requests, correction time and staff feedback. It compares the total effort with the existing process and agrees in advance which errors would stop the trial. This is an illustrative design, not a claimed client result or a recommendation for a specific product.

At the review, the outcome may be to expand carefully, change the setup or stop. An honest decision to stop can be more useful than keeping a tool solely because time has already been invested.

Keep the leadership question in view

Technology adoption is also a choice about priorities, responsibility and how people work together. Business coaching can help clarify those choices and the questions to take to qualified specialists; it does not replace their technical or compliance work.

Book a free 15-minute fit call, or apply for the two-week free coaching offer. Applications are manually reviewed; assessment completion does not guarantee acceptance.

Joel Zimelstern

Joel Zimelstern

I use my leadership skills to empower others and help clear the way for them to become the best version of themselves, and in doing so, I create opportunities for growth and fulfilment.