Professional Growth May 26, 2023 A Practical Business Mindset: Test Assumptions and Keep Learning A useful business mindset is not a conviction that success is inevitable. It is a… Joel Zimelstern
Professional Growth May 17, 2023 Build a Culture of Continuous Learning Through Real Work A learning culture is not measured by how many courses people attend. A more useful… Joel Zimelstern
Marketing and Sales May 15, 2023 Social Media Marketing: A Focused Small-Business Test Plan Social media can support discovery, education, relationships or customer service, but activity alone is not… Joel Zimelstern
Marketing and Sales May 6, 2023 Sales Foundations: Build a Clear Path from Enquiry to Delivery Marketing can create interest. Your sales process needs to help a suitable prospect understand the… Joel Zimelstern
Leadership April 30, 2023 Small-Business Mistakes: Seven Assumptions and Processes to Review A business review is more useful when it identifies a decision you can improve than… Joel Zimelstern
Marketing and Sales April 13, 2023 Blogging for Small Businesses: Create Content Customers Can Use A small-business blog should help a prospective customer understand something useful: a problem, a decision,… Joel Zimelstern
Marketing and Sales April 12, 2023 Brand Positioning: Take a Clear Stand Without Chasing Controversy A business does not have to appeal to everyone. It does need to be clear… Joel Zimelstern
Professional Growth April 9, 2023 Perseverance in Business: Know When to Continue, Change or Stop Perseverance matters when useful work is difficult. But “never give up” is incomplete advice for… Joel Zimelstern
Leadership April 5, 2023 Automation and Machine Learning: Make Responsible Business Choices Before asking what you can automate, ask what should improve for the people using or… Joel Zimelstern
Leadership March 31, 2023 Strategy vs. Tactics: Turn Clear Choices into Action A goal describes an outcome you want. A strategy explains the choices you will make… Joel Zimelstern
