Marketing and Sales - Coaching Success

Marketing and Sales

June 21, 2023

A niche market is a defined group of customers with a shared situation, need or…

Joel Zimelstern

Marketing and Sales

May 15, 2023

Social media can support discovery, education, relationships or customer service, but activity alone is not…

Joel Zimelstern

Marketing and Sales

May 6, 2023

Marketing can create interest. Your sales process needs to help a suitable prospect understand the…

Joel Zimelstern

Marketing and Sales

April 13, 2023

A small-business blog should help a prospective customer understand something useful: a problem, a decision,…

Joel Zimelstern

Marketing and Sales

April 12, 2023

A business does not have to appeal to everyone. It does need to be clear…

Joel Zimelstern

Marketing and Sales

March 13, 2023

A testimonial can tell you something about another person’s experience. It cannot, by itself, establish…

Joel Zimelstern

Marketing and Sales

February 19, 2023

Convenience and a good customer relationship do not have to compete. A straightforward online purchase…

Joel Zimelstern

Marketing and Sales

November 22, 2022

When a business owner says, “We need more customers,” I want to understand what is…

Joel Zimelstern

Marketing and Sales

July 28, 2022

Customer-service training should help people handle the situations they actually face: an unclear enquiry, a…

Joel Zimelstern