October 10, 2023
Porter’s Five Forces: Read an Industry, Not a Forecast
Porter's Five Forces helps a business owner ask how competition works in an industry. It…
August 21, 2023
Excellence at Work: Set Clear, Useful and Realistic Standards
“We expect excellence” sounds ambitious, but it does not tell a team what good work…
July 26, 2023
How to Set SMART Goals That Guide Real Work
SMART can help turn an intention into a clearer objective. It cannot tell you whether…
July 12, 2023
How to Write a Business Plan You Can Use and Review
A business plan should make your choices, assumptions and next actions easier to examine. It…
June 22, 2023
Employee Retention: Diagnose Before You Act
Employee retention is worth investigating, but no single initiative can ensure that people stay or…
June 21, 2023
Niche Market Strategy: Test Demand Before You Narrow
A niche market is a defined group of customers with a shared situation, need or…