Marketing and Sales April 13, 2023 Blogging for Small Businesses: Create Content Customers Can Use A small-business blog should help a prospective customer understand something useful: a problem, a decision,… Joel Zimelstern
LeadershipMarketing and Sales April 12, 2023 Brand Positioning: Take a Clear Stand Without Chasing Controversy A business does not have to appeal to everyone. It does need to be clear… Joel Zimelstern
Marketing and Sales March 13, 2023 The Risks of Social Proof: Use Reviews and Testimonials Honestly A testimonial can tell you something about another person’s experience. It cannot, by itself, establish… Joel Zimelstern
The Knowledge Hub July 28, 2022 Customer-Service Training: Build Skills, Clear Handoffs and Support Customer-service training should help people handle the situations they actually face: an unclear enquiry, a… Joel Zimelstern
