July 5, 2023
Local Marketing: Choose Channels You Can Measure
Local marketing helps a business reach people in a defined area who have a relevant…
June 21, 2023
Niche Market Strategy: Test Demand Before You Narrow
A niche market is a defined group of customers with a shared situation, need or…
March 20, 2023
Small Business in Vancouver: Make the Next Decision Count
I once challenged owners who used the word “small” as though it diminished their responsibility…
February 19, 2023
Customer Relationships Beyond the Transaction
Convenience and a good customer relationship do not have to compete. A straightforward online purchase…