February 9, 2024
Small-Business Marketing: Focus, Test and Learn
Small-business marketing works best as a focused learning process: understand a customer problem, make a…
January 14, 2024
Distribution Strategy: Compare Reach, Control and Cost
A distribution strategy explains how an offer reaches a customer and who performs the selling,…
January 14, 2024
Strategic Management: Choose, Act and Review
Strategic management sounds grand, but its value to a Vancouver owner is practical: deciding what…
January 4, 2024
Business Plan and Strategy: Build an Evidence-Based Roadmap
A business plan is a decision-making document. It explains the customer problem, the proposed offer,…
January 4, 2024
Company Culture: Turn Values into Observable Practice
Company culture is the pattern people experience in everyday decisions: what leaders prioritize, which behaviours…