The Knowledge Hub

May 18, 2023

Define Success on Your Terms—and Make the Trade-Offs Clear

Before pursuing success, decide what you mean by it. A larger business, a different role,…

Joel Zimelstern

Professional Growth

May 17, 2023

Build a Culture of Continuous Learning Through Real Work

A learning culture is not measured by how many courses people attend. A more useful…

Joel Zimelstern

Marketing and Sales

May 15, 2023

Guide to Social Media Marketing

A Complete Guide to Social Media Marketing for Small Business Social media marketing is essential…

Joel Zimelstern

Marketing and Sales

May 6, 2023

Sales Foundations: Build a Clear Path from Enquiry to Delivery

Marketing can create interest. Your sales process needs to help a suitable prospect understand the…

Joel Zimelstern

Leadership Professional Growth

April 30, 2023

Small-Business Mistakes: Seven Assumptions and Processes to Review

A business review is more useful when it identifies a decision you can improve than…

Joel Zimelstern

Leadership

April 22, 2023

Creating Diversity and Inclusion Programs

Creating Diversity and Inclusion Programs in the Workplace: Strategies for Success In the modern…

Joel Zimelstern

Marketing and Sales

April 13, 2023

Blogging for Small Businesses: Create Content Customers Can Use

A small-business blog should help a prospective customer understand something useful: a problem, a decision,…

Joel Zimelstern

Leadership Marketing and Sales

April 12, 2023

Brand Positioning: Take a Clear Stand Without Chasing Controversy

A business does not have to appeal to everyone. It does need to be clear…

Joel Zimelstern

Leadership Marketing and Sales Professional Growth

April 9, 2023

Perseverance in Business: Know When to Continue, Change or Stop

Perseverance matters when useful work is difficult. But “never give up” is incomplete advice for…

Joel Zimelstern

Leadership

April 5, 2023

Automation and Machine Learning: Make Responsible Business Choices

Before asking what you can automate, ask what should improve for the people using or…

Joel Zimelstern